New Secret: 5 Simple Steps To Use LinkedIn Opportunities and Promote Your Business in 2023
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| Copyright: LinkedIn |
According to LinkedIn LinkedIn’s vision is to create economic opportunity for every member of the global workforce. Central to this is a belief that two people with equal talent should have equal access to opportunity. (LinkedIn 2022)
Its the biggest social media Opportunity you aren’t leveraging, how often do you log into LinkedIn?
Well, I bet you it’s the biggest social media opportunity that you aren’t leveraging.
How often do you log into LinkedIn? LinkedIn has over 130 million users in over 200 countries. If you’re trying to market in the b2b world, you have to use LinkedIn.
It’s the biggest social network out there that just focuses on b2b And even if you’re in the b2c realm, you can still promote there as well, because keep in mind, people on LinkedIn are also consumers.
Now, how did those 830 million users only 3 million share content according to Kinsta? That really is a tiny ratio that’s less than 1% to give you a comparison, Instagram has roughly 1.2 billion users.
Out of those 1.2 1 billion users. Roughly 87% are creating content according to true as Can you see the issue here? LinkedIn has a ton of users but way less engagement. LinkedIn has tons of users but less than 1%.
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Create content, while other social networks have much more content because your users are much more active when it comes to creating content. But here’s what you don’t realize on Instagram, Facebook, and Netflix. When you create content, it’s hard to get all your followers to see your content.
Why is that? It’s because you’re competing with a lot of other content creators. So the algorithms can pick and choose what they show people because they’re being flooded with content. But with LinkedIn, not really. They don’t have the luxury to be as picky about what content they showcase.
They just need more of it. So whatever they get, they’re happy with it and they just accept it. Now, that doesn’t mean every piece of content that you post is gonna go viral. It just means you have a higher likelihood of it spreading and getting more people to see it.
And of course, if the content is good, so think easier to go viral on LinkedIn.
So how do you do well on LinkedIn with your content?
Five Steps To Use LinkedIn Opportunities
1. First off, write stories. Whether you’re just giving tips or just sharing experiences, stories do well on LinkedIn. Here’s an example from my friend Brian D. He talks about a marketing tactic but he doesn’t link out to any site or anything like that.
He just breaks down what you need to know on LinkedIn. And people love that as well as LinkedIn loves it, because they want to keep people on the platform versus taking them off to another site.
2. Second, I want you to upload videos, YouTube, Facebook, Instagram, and Tiktok. They all have video content, but so does LinkedIn. The issue is most people don’t upload video content to it.
Now, of course, you can’t use the same dancing meme type of video that you do want Tik Tok. But the video that you post on LinkedIn doesn’t have to be professionally edited or even professionally film, the content. The message that you are trying to convey across just needs to be professional and educational versus something that just contains human.
I like posting videos on LinkedIn at least three times a week, and make sure your videos are less than 10 minutes long. Here’s an example of a video I posted on LinkedIn. It didn’t go viral.
See that But it didn’t generate over 13,000 impressions. That was just an average video to. What’s funny is that same videos generated less engagement on the other social platforms like Facebook and YouTube, though I even have 1 million followers on both those channels.
3. Third post carousels. If you aren’t sure what carousels are, check this out. It pretty much has multiple images that convey a specific point. For example, the one I showed you breaks out five steps to becoming successful. My first tip is about starting a blog.
And then I go into many more marketing tips, such as start an email list because every dollar spent on email marketing companies earn $42 On average, I could take that same carousel, save it as a PDF and then upload it to LinkedIn. It creates the same effect you will get lots of engagement as LinkedIn users love that type of content.
4. Fourth, promote your own site, from offers to blog content, talk about anything you’re selling. Don’t feel ashamed to self promote. If you don’t promote you won’t generate any income, even if it doesn’t get as much engagement as your other content. That’s fine, somethings better than nothing.
5. Last but not least, try LinkedIn ads. You won’t be able to spend as much as the other platforms as they don’t have as big of a reach. But if you can make your ads profitable, great, use them for their maximum potential.
I use them for webinars, it’s great because I can run super targeted ads to my exact customer on target.
For example, if my customer is ideally a VP of marketing or a CMO, I can show ads just to those people.
Reference
1. https://blog.linkedin.com/2019/february0/11/unlocking-opportunity-starts-with-understanding-it
2. https://youtu.be/PF14kyW1LP4